BelleAi was founded in 2009 by Juliette, a busy mum of twin 4 year olds, who realised that the simple addition of something truly dazzling could transform the everyday look of the busiest of women, creating a sense of glamour and chic, day or night.

She identified the most striking of hair accessories, wedding accessories, children's accessories, bracelets and other pieces, focusing on sparkle, simplicity and quality. BelleAi’s accessories are hand-crafted by jewelry makers from Australia and around the globe, who are selected based on the quality, beauty and uniqueness of the accessories they design.

We're growing, and hope you'll be part of our journey!